The Journal
Insights for Hospitality Leaders
Practical strategies for social media, video marketing, and guest experience — crafted for boutique hotels and unique stays.
Hotel Pricing Strategy: Dynamic Pricing, Seasonal Rates, and When Discounting Backfires
A practical guide to hotel pricing strategy for independent properties — covering dynamic pricing, seasonal rates, competitor analysis, and the real cost of discounting.
Airbnb Listing Tips: How to Write a Description That Doesn't Sound Like Every Other One
Most Airbnb descriptions read like they were written by the same robot. Here's how to write copy that actually converts browsers into bookers — with real before/after examples.
Hotel Guest Complaints: What People Actually Complain About (and How to Fix It)
Analysis of real hotel guest complaints reveals the same issues everywhere: temperature, noise, cleanliness, WiFi, and parking. Here's what you can actually fix.
How to Respond to Negative Reviews (Without Making It Worse)
A practical guide to responding to bad reviews on Google, Airbnb, and TripAdvisor — with real examples of responses that help, and ones that make everything worse.
Hotel Guest Experience: Small Details That Turn a Good Stay Into a Great Review
The difference between a 4-star and 5-star review isn't luxury upgrades. It's the small, low-cost touches most hotels overlook. Here's what actually makes guests write glowing reviews.
Email Marketing for Hotels: The Emails That Actually Get Opened
Most hotel emails go straight to the bin. Here's how to write pre-arrival, welcome, and post-stay emails that guests actually read — with real subject line examples that work.
The Glamping Social Media Strategy That Fills Pitches (Without Feeling Salesy)
A practical social media playbook for glamping sites — from content types that actually work to hashtag strategy, posting cadence, and the metrics that matter.